Delivery available in Casablanca, Rabat regions.
Behind the brand
PRALINOR is the story of a family of artisan chocolatiers born from the union of two cultures that took Belgian know-how and enhanced it with Moroccan touches to create a chocolate with character.
Pralinor offers you its range of authentic chocolates in a palette of enchanting flavors.
It all began in 1983
It was in 1983 that Ahmed El Idrissi and his wife Mauricette left Belgium. Armed with their experience gained at a renowned chocolatier and driven by their passion for real chocolate, they decided to embark on the crazy adventure of chocolate making in Morocco. After modest beginnings where they made pralines in their kitchen to sell to acquaintances, Pralinor was born in 1983 and immediately impressed the residents of Casablanca, delighted to see a chocolate artisan finally open its doors near them…
1985 - Opening of the shop
A historic store, Pralinor Taha Houcein (formerly Galilée) remains etched in the memories of the Gauthier neighborhood residents as well as all chocolate enthusiasts in the White City. The iconic store remains the meeting point for both old and new residents of this very fashionable neighborhood in Morocco’s economic capital…
2000 - Opening of the first franchise
In the year 2000, the family business entered the bustling world of the new millennium and Pralinor took the opportunity to open its first franchise! Success followed, as today there are no less than 10 franchised stores in Morocco. However, Pralinor goes further…
2005 - Opening of the 1st Pralinor in China
Yes, China! Mehdi, one of the Idrissi siblings, decided to develop the brand in Shanghai where he was living at the time. The concept was well-received and Pralinor met with great success among the population, establishing itself as one of the very first to provide artisanal chocolate in a modern and vibrant Shanghai.
2017 - Passing the Torch in the company
Return to Casablanca of the founders’ eldest son to take over the chocolate business
In 2017, a return to Morocco was necessary to take over the direction of the parent company. It’s in his roots that he decides to draw for his ambitions: he is determined to modernize the brand to meet the challenges of tomorrow while cherishing the family achievements of yesterday.
40 years of existence
13 Shops 5 cities
The brand is committed to modernizing its heritage while aiming to attract the 2.0 generation, thus preserving the precious family heritage that has made it successful. Pralinor’s future looks more promising than ever.